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Toting Around Your Company Logo With Tote Bags
Tote bags, or totes as they are referred to colloquially, are extremely popular because they make carrying anything much easier. Rather than holding a backpack that pulls on your back and gives you aches and pains, totes make carrying items easier and that is why so many people choose tote bags for school, lunch, shopping and groceries. In fact, those four tote bag uses are probably the most popular uses for tote bags.
Promotional totes represent a great opportunity for you to turn a gift to a customer, or someone you care about, into a walking billboard for your company. For example, if someone is using totes with your company name and logo on it at school, then every time they go to school or college, they are showing off your company. That means each day, dozens, or even hundreds of people are seeing her school tote and that is creating brand recognition and brand awareness with your company. That is very important if you want to be a successful company. The higher the brand awareness, the more customers you are going to get. Several studies have been done that have found that to recognize your company, someone needs to see your logo three times. To buy from your company, they need to see it as many as 12 times. With a lot of people using school tote bags, you are advertising your company to thousands every day.
Lunch totes are usually smaller but you can still advertise your company on them. These are used primarily in schools but there are plenty of people who take lunch totes to work because they keep their lunch safe and cold or warm depending on their tote type. Again, you are advertising your company in someone's work with lunch tote bags.
Going green is big these days and people know that plastic bags are bad. Each year, 7,000,000,000,000 plastic bags are made and only one percent are recycled. Most end up in the oceans where they kill fish, birds and sea mammals. With grocery totes, you can help do your part to help the environment by giving people something they can use over and over. While at the same time, advertising your company with their grocery tote bags. Shopping totes work the same way. Many consumers love grocery totes and shopping totes because both of these items are much stronger than plastic bags, easier to carry, and can carry more. Not to mention they look great!
Whether you are giving away lunch tote bags, school totes, grocery totes or shopping totes, you are helping someone carry the things they need, while at the same time promoting your company. The people who carry your tote bags become billboards for your company. They advertise your company to hundreds of people without even realizing. It is a great form of guerrilla marketing that you can use. Plus the tote bags look great.
About the Author
Discount Mugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of totes from jute and cotton to canvas and non-woven. For more information on this topic visit: http://www.discountmugs.com
Very Vollbracht Art Print Canvas Tote Bag